Alo largo de este blog he plasmado distintos caso de publicidad de impacto o publicidad ofensiva, se consideran con este término ya que el impacto es definido por la RAE como
"un efecto de una fuerza aplicada bruscamente” o “un golpe emocional producido por una noticia desconcertante”.
asi como hay publicidad que ocasiona este efecto en segmentos grandes dentro del mercado, hay productos que no estan aprovados en términos éticos y morales por nuestra sociedad, por lo que representan y por lo que causan a la hora de hacer contacto con el perceptor.
un ejemplo son los tenis de adidas que sacó con esposas naranjas arrastrando de los talones
fuente de información:
http://money.msn.com/investing/13-flat-out-offensive-product-blunders
Adidas JS Roundhouse Mid sneakers © Facebook/Adidas
Adidas shackles shoes
Shackles on sneakers, a product that's heavily marketed to black consumers? Really? Yep, making this the marketing blunder of the year so far. Just one look at the Adidas JS Roundhouse Mid sneaks, which had been scheduled for release in August, and you could anticipate the reaction.
c
Ghettopoly
You
can buy dozens of versions of the classic board game Monopoly based on
different source materials: cities, the Beatles, the Lord of the Rings
and many more.
Abercrombie thongs for children
Sex. Kids. You'd think any large corporation would know not to mix the two. Apparently no one got the memo at
Abercrombie & Fitch
The 'Lolita' bed for pre-teen girls
Here's
another case where checking a dictionary might have helped. In 2008,
Woolworths in Britain sold a bed set with a pull-out desk and cupboard
for young girls named the "Lolita Midsleeper Combi."
Ayds appetite-suppressant candy
We
can't blame this one on the marketers; rather, sometimes a product is
just overtaken by history. During the 1970s and early 1980s, a product
called Ayds was sold successfully as an appetite-suppressant candy for weight loss.
PARA VER MAS CONSULTAR LA FUENTE DE INFARMACIÓN DADA
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